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DENZA

About The Brand

About DENZA

DENZA is a luxury new-energy vehicle brand under BYD Group. Founded in 2010, it is a joint venture between BYD and Mercedes-Benz. Instilling strength and inspiring confidence in its products, DENZA has launched different new models in a bid to offer a new luxury motoring experience to high-end family consumers around the world.

About Harmony Auto

A trusted automotive group shaping premium and sustainable mobility across regions

China Harmony Auto Holding Limited (Harmony Auto) is a leading automotive group headquartered in Zhengzhou, China, specialising in premium, luxury and new energy vehicles. The group has over 80 authorised dealers in over 40 cities worldwide.

In 2023, Harmony Auto entered into a strategic partnership with BYD to jointly expand in the global market. Currently, Harmony Auto is the exclusive distributor for BYD in Hong Kong, operating 13 dealership locations throughout the territory.

Globally, Harmony Auto operates over 100+ BYD dealerships across multiple countries, including Singapore, Japan, South Korea, Australia, the United Kingdom, and France, continuously expanding its international footprint.

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